Search Engine Optimisation Executive
Qualification: Bachelor of Commerce, Graduate Certificate in Digital Marketing
Company: Search Engine Optimisation Executive
Year of Graduation: 2021
Education Provider: Curtin University
Country of Origin: Indonesia
Tell us a bit about yourself.
I’m Ghazy, and I’m an Indonesian fellow from Lombok. I wanted to challenge myself and go abroad (not unlike the ‘merantau’ culture that we have in Indonesia), somewhere where I can start fresh, try out new things and expose myself to new experiences.
Are there any notable experiences from your time studying that you'd like to share?
At the start of my third semester I joined up with a few close friends and we challenged ourselves to compete in the “The Big Idea Social Entrepreneurship Competition”. It was a wake up call personally since I had to confront my own weaknesses in presenting and communication but being able to make up for it and grow my skills enough to be a finalist and pitch a business idea in front of the PwC with my mates was an awesome opportunity.
Tell us about your experience since graduating from Curtin – how has your career progressed to date?
I was already interning for an agency during my last semester of uni, so not long after I graduated I found work at another digital marketing agency. And I stayed there and was promoted internally from a junior role and now here I am.
Achievements-wise, I’ve had a marketing campaign nominated as a finalist for pretty renowned industry awards like “Finalist for Best SEO Campaign” with SEMRush Search Awards 2023 and “Finalist for Best Low-Budget SEO Campaign”, which is pretty alright but next time I'm working on how to take home the win.
What are the top 3 skills you need in your role as a SEO Executive?
- Learnability
- Time management
- Resilience
What have you enjoyed the most about living and studying in Perth?
Perth is very relaxing and calming. I’m not much of a city-guy personally and as much as I like travelling in say, Melbourne, Perth is more suited for me to live in.
What would you say to students thinking of coming to Perth to study?
Don’t be afraid to try new things and have some fun. There are loads of opportunities here like volunteering, university clubs, student exchange and internships available that’ll have transferable skills wherever you go.
Besides that, don’t forget to look ahead. A trick I figured out early was to (during uni) be on the lookout on Seek, Indeed and LinkedIn for the types of entry-level jobs I wanted to take. I’d take note of the skills, certification or criterias they wanted out of an entry-level marketer and that’ll help you evaluate where you are and what you need to do to get a job as a fresher.