Skip to main content

Syafiq Azman

Customer Insights Analyst

Qualification: Master of Business Analytics (Kaplan Business School) / Bachelor of Commerce, Economics and Marketing (Curtin University)
Year of Graduation: 2020 / 2022
Education Providers: Kaplan Business School, Curtin University
Job Title: Customer Insights Analyst
Programmed Facility Management
Country of Origin: Malaysia

Are there any notable experiences from your time studying you’d like to share? 

I was a timid and apprehensive student before coming to Australia. Due to my introverted personality, I would always shy away and avoided voicing my opinions in any classroom setting and in group discussions.

During my studies, the lecturers and the staff created a safe space where students were able to express their opinions and perspectives. As a result, I gained more confidence in articulating my ideas and beliefs.

If you could tell your graduate self one piece of career advice what would it be and why? 

“Stop wasting time!”

Looking back at my early days in uni, I wasted plenty of time with unproductive activities. Students should explore university life more, make friends, join social clubs and be more involved with the community. What you do outside the classroom is just as important as what you do in the classroom.

I gained crucial communication and interpersonal skills as a student ambassador and on an executive committee of several student societies. Skills that played a pivotal role in securing my first role in Australia that I trust will continue to be a key element as I move further into my career and the professional world.

Tell us about your experience since leaving Kaplan Business School. How has your career progressed to date? Any professional achievements you’d like to share? 

The transition from Kaplan Business School was surprisingly smooth to a degree through real life business cases that were relevant and practical. The projects, assignments and discussions undertaken were fundamental in building that confidence and understanding how the gear really shifts in the real world. As soon as you step outside the classroom, you are more confident in facing any challenges.

What are some of your passions and interests? 

I am passionate about data, insights, and analytics and was fortunate to land a role where I could do all three with the flexibility to introduce my own ideas and lead the business activities related to that space.

What are the top 3 skills you need in your role as a Customer Insights Analyst?

  • Communication and stakeholder engagement skills
  • Problem-solving
  • Data analysis and storytelling

How has your technical and operational experience assisted you in your role? 

During my internships and work placements, I had the opportunity to use different software and interact with various business services and platforms. Although I had to use different tools in my current role, the skills and experience gathered were transferable, and I could learn quickly to adapt to new systems.

What was your main reason(s) to select Perth as your study destination? 

At the time, the key driving factor for my decision was the cost of living. Perth is excellent value for money, with lower costs than other cities with similar opportunities and amazing tertiary institutions.

What have you enjoyed the most about living and studying in Perth? 

The people and the diversity! It is incredible how diverse the people and cultures in Perth are. While everyone's culture is unique, there is an excellent level of commonality where everyone understands and treats each other respectfully. Although I am far from home, I never felt like I didn't belong.

What would you say to students thinking of coming to Perth to study? 

I’d say you are making the right choice! The opportunities in Perth are great whether you are looking for a place just to study or further develop your professional career. You will gain unique experiences, which I believe only Perth can offer.

Did you use any of the StudyPerth service offerings during your time studying? And if so, which support services were helpful? 

I briefly attended the student speaking club program but had to stop due to work commitments. I enjoyed sharpening my communication and presentation skills during my time there, and I learnt a lot from my peers and highly knowledgeable mentors. I would recommend it to anyone considering joining.