Today, StudyPerth - the leading organisation building our state’s international education reputation - formally launched its Action Plan in response to the WA Government strategy: Where bright futures begin: International Education in Perth, Western Australia 2018-2025.
The Action Plan is the basis for StudyPerth’s aspiration to increase the number of international students in Perth to 100,000 in the next six years. Figures from Austrade show WA attracting around half of this target in the 2018 year.
Rod Jones, Chair of the StudyPerth Board, described the importance of the Action Plan in improving WA’s value proposition as a world-class study destination.
“The international education industry is WA’s largest services sector - after tourism - generating about $1.9 billion in 2017 in course fees and spending,” commented Mr Jones.
“Through its recent strategy, the State Government has recognised the value international students bring to both our community and the economy.
“The strategy identified the areas of live - in a city that’s ranked the most liveable and friendliest in the world, learn - through high quality education and training, and launch - into rewarding careers or entrepreneurship - as key factors in attracting international students to study in Western Australia.
“With the support of the State Government, and together with our members and partners - universities, colleges, vocational education and training and English language providers, and schools - StudyPerth has converted these priorities into outcomes-focused commitments and initiatives.”
Phil Payne, Executive Director of StudyPerth, added that the Action Plan has also identified two key areas requiring attention if Perth is to attract and retain high quality international students.
“Research undertaken to understand the international student experience has shown us the need to build international awareness about Perth through education-focused marketing campaigns,” said Mr Payne.
“In addition, improving competitiveness in employability - which remains the critical driver of international student decision-making - is also of high on the list in our Action Plan.
“To deliver demonstrable results, our Action Plan outlines innovative and ‘first of its kind’ projects, that will enhance our current international students’ experience and inform prospective students’ decisions to live, learn and launch their futures in our state.”
Projects such as Destination Perth - a multi-year campaign to raise awareness of Perth as a world-class study destination in priority regions - and the Employability Perth initiative, which will establish a culture and infrastructure to support students’ aspirations for employment and enterprise, are just some of the innovations recently launched by StudyPerth, its members and partners.
“It is an exciting time for international education in Western Australia,” concluded Mr Payne.
“Through collaboration and joint effort, we at StudyPerth are committed to providing an environment that nurtures, supports and encourages students, in the learning, social and professional spheres of theirlives. We know this will lead to significant social and economic benefits for the greater WA community.”